Recently, I spoke on YouTube about the 5 Things Authors Should Never Do … Period!, and being silent about their books is one of those never to do items. For the life of me I can’t understand how some authors remain silent about their books while at the same time search for them to reach audiences.
No one will ever find out about your newly released book without a plan that has nothing to do with silence. Every author must learn to speak up and talk about what they are doing and writing about in order to let the masses know that there is something terrific that you offer.
Let me jump on movies for a quick second because we have all become captivated by a great visual and intriguing words of a great promotion prior to the release of a movie to the theaters. Regardless of if the movie is actually good or not, the fact that there is great promotion and marketing is what got you to the best seat in the theater the day the movie hit. You were motivated by great marketing. Admit it.
The same concept of marketing must happen for your book. Even if you don’t have an audience yet to speak to yet because no one knows you, speak anyway through song, book trailers, social media, and yes, your own mouth. INTRODUCE YOURSELF through what you do by showcasing your projects in unique ways! Someone will listen and become interested in what you have to say, especially if it will ADD, and I really mean, ADD a great experience to their lives. The great experience you are bringing to them is in a book!
Finally, it’s never too late to market, so if you are one of those authors out here who just simply published and sat, it’s time to get up, become social – NOT SILENT – because that’s the only way you are going to have a great audience excited for your next release to entertain them.
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