Raise Your Hand If You Want To Be An Author. Now Raise Both If You Want To Market.

by Mirika C on August 1, 2016

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It’s hardly ever that we see a budding author desire marketing just as much as he or she desires to put the pen to the pad or the fingers to the keyboard. No matter how obvious it is that marketing will play a huge role in the success of one’s book, many authors get stuck and shy so far away from marketing that they slip back into a dark hole of uncertainty as far as the outlook they have for their projects.

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The word MARKETING when looked up means, according to Merriam Webster,

1 a : the act or process of selling or purchasing in a market b : the process or technique of promoting, selling, and distributing a product or service

2
: an aggregate of functions involved in moving goods from producer to consumer

In order to eventually function, especially as a self-published author, not only must the actually writing be mastered, but also these things called selling, promoting and distributing ALL AT THE SAME EXACT TIME.

Sounds like more work than writing the actual product, doesn’t it?  Many times, it is, and the reason for that is because it takes up much more time over the course of days to months.  Sometimes, it’s even endless.

The result of all these functions of selling, promoting, and distributing are supposed to come together to make one thing happen, and if it doesn’t, something isn’t functioning quite right.  The one thing that is supposed to occur is the moving of goods to consumers, as stated in part two of the MARKETING definition.

For every self- published author, if the books aren’t moving, there is a big problem with one if not all of the techniques being used to engage consumers, and it needs to be fixed.  If you find yourself in this bottomless pit, below are the types of questions you need to pose to yourself in order to help you dig yourself out.

Curse the Cotton

  • Are your promotions too wordy?  Count the words and time it takes the average person to read your promotion.  If the words are too small and too many, cut it down and enlarge.  Whether it be online or on a postcard, there is nothing worse than ads you can’t read from AFAR. 
  • Are you regurgitating the same failing information or ad?  Whenever an ad or promotion isn’t generating the excitement needed to sell product, the best thing to do is change the ad.  Just because you like it doesn’t mean audiences feel the same.  Hire a pro if you can’t get it done yourself.
  • Does your promotion match the interest of those you are trying to reach?  If you have written a book on pottery, find the pottery and artsy crowd whose interests fall directly in line with your own.  Don’t waste time and energy grasping at straws trying to peak someone’s interest in what you have written about.  Find people who are already interested.  You will be proud of the results.
  • Are your products available easily via online links?  Everything about your promotion must be quick and easy.  If it’s not, then prepare to lose engagement.  Everything must have a link which means there must be some sort of online presence.

 

Of course, each author has his or her own challenge, so whenever you take a full evaluation of your marketing skills and strategies, be honest while not being afraid to switch up until you find something that works not just for you, but for everyone around you. It’s a two way street when it comes to marketing.


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